6 Must-Have Email Marketing Examples That Connect & Convert

If you’re wondering how to keep your email list engaged, boost sales, and build a loyal community, you’re in for a treat! It’s easy to get caught up in the endless details of what, when, and how often to send emails. Let’s simplify it. Here, we’ll break down six specific types of emails you should send every month to nurture your audience in a way that feels natural, friendly, and (most importantly) works. Think of these as your go-to email marketing examples to create real connections with your readers—and get them excited about what you’re offering.

Why Building a Nurture System Matters & Email Marketing Examples That Work

A solid email nurture system isn’t just about hitting “send.” It’s about creating a relationship with your audience and giving them a reason to keep coming back. With a little structure and some intention, you can increase engagement, keep readers curious, and grow your sales. These six emails are your toolkit for making that happen month after month. Let’s dive in.

1. The Permission Email: Make Them Feel at Home

The first email in your monthly sequence should be all about belonging. Your readers are getting emails from everywhere, so start with something that makes them feel welcome. Tell them they’re in a place where they don’t have to be perfect, where they can just show up as they are. This instantly creates that sense of “I belong here”—and that’s the kind of space people want to stick around in.

2. Clout Emails: Show ‘Em You Know Your Stuff

Once you’ve made your readers feel at home, the next email is all about giving them a reason to pay attention to you. This is where you showcase your expertise. If you’ve been featured somewhere cool, have a podcast, or run a blog or YouTube channel, here’s the time to show that off. You’re giving them proof that they’re in good hands.

Sharing your credibility isn’t about bragging. It’s just about saying, “Hey, I know my stuff, and I’m here to share it with you.” This builds trust, and trust is key to keeping people interested long-term.

3. Training Emails: Share Something Helpful

Now, let’s give your readers something they can really sink their teeth into—a training email. This is your chance to share valuable, actionable tips or insights. Think about common questions they might have, a quick how-to, or a new perspective they haven’t considered before.

You could include this info right in the email or link out to a training video if you have one. The goal is to make sure they leave that email feeling like they gained something valuable from it. Over time, they’ll start to look forward to these because they know they’ll walk away with something useful.

4. Recommendation Emails: Share Your Favorites

A recommendation email is like a friendly suggestion from a friend. Maybe it’s a product, a book, a tool, or a service you genuinely love. Share it with your readers—bonus points if you include an affiliate link! It’s a great way to add a little variety to your emails without focusing on your own products every time.

And this isn’t just about adding links. When you recommend something you truly believe in, it reinforces that trust with your audience. They’ll appreciate knowing you’re there to offer helpful ideas, not just to make a sale.

5. The Ask Email: Don’t Be Shy, Make the Sale!

Here’s the one a lot of people skip but shouldn’t: the ask email. This is where you’re upfront about selling your product or service. If you’ve been consistent with your nurture sequence, this won’t feel pushy—it’ll feel natural.

Think of it like this: you’ve already provided so much value that when you finally ask them to make a purchase, they’re more than ready. They know what you’re about, they trust you, and if they’re in the market for what you offer, they’ll be a lot more likely to say “yes.”

6. Feedback Loop: Show You Care by Asking What They Think

So, they’ve made a purchase or engaged with your content—that’s fantastic! But we don’t stop there. The feedback loop is all about showing your audience that you genuinely care about their experience. This email can be as simple as asking for their thoughts, encouraging replies, or inviting feedback.

When people see that you actually want to hear what they have to say, it strengthens that relationship and keeps them engaged. It also gives you direct insights into what your audience loves and what they’d like to see more of.

The “Permission Sandwich” Formula (our favorite email marketing example)

Putting all of these emails together, you get what I like to call the “permission sandwich.” You start with a permission email to create a welcoming vibe, follow up with clout, training, and recommendations, then wrap up with a direct ask and finally, a feedback loop. When you do this every month, it gives your audience a well-rounded experience, balancing value with friendly selling and community-building.

And here’s the beauty of this method: it’s flexible! Feel free to switch up the training topics, add new recommendations, or change things up based on the season or what’s going on in your business.

Got an Old Email List That’s Gone Quiet? Here’s How to Revive It

If you’re sitting on an email list that hasn’t heard from you in a while, don’t worry. You can still re-engage those subscribers! Just be upfront. Send them a quick email letting them know you’re back, share any exciting updates, and let them know what to expect moving forward. This honest approach goes a long way toward rekindling interest and building trust again

Email Marketing Examples Aren’t Enough