Life as a business owner isn’t always predictable. We have our own ebbs and flows, and there are times when it feels like everyone’s priorities are everywhere else but on your emails. For some, this might be summer vacation; for others, it’s the holiday season or back-to-school chaos. These shifts can challenge even the most well-oiled email marketing campaigns.

But here’s the thing—even when life is full, there’s still a business to run, goals to hit, and connections to build. So, how do you keep the momentum going, even during the busiest times? The answer: a killer email marketing campaign that does the heavy lifting for you.

Why You Need a Nurture Email Sequence to Boost Sales

If you’re like most Boss Moms, you’re balancing all the things—kids, business, home, and probably some form of self-care too. Spending all day in DMs to close a sale can quickly drain your energy. You don’t want to be stuck on your phone, feeling chained to every lead that comes in. And here’s the good news: You don’t have to be.

The secret sauce? Nurture emails and evergreen content. These tools are like a personal sales team, working around the clock to build trust and warm up your audience. Once set up, your nurture sequence will keep your business running smoothly, so you can be there for what matters most, whether that’s family time, a quick getaway, or just a few hours of peace.

We’ve carefully created our 90 Day Email Nurture System. These emails are like your personal sales team, working for you 24/7. Once you set up the 90 Day Email Nurture System, you’ll keep your business running smoothly, even when you’re spending quality time with family.

The Art of Email Marketing: It’s Not Just About Selling

Before we dive into strategy, let’s get one thing clear: If you think email marketing is just a series of sales pitches, it’s time to shift gears. Sending only promo-heavy emails won’t connect with your audience, and, without that connection, conversions will be few and far between.

On the flip side, if all you do is send value-packed emails without ever mentioning your offers, you’ll struggle to turn interest into sales. The key is balance. Your emails should blend support, storytelling, and strategic sales messaging.

That’s where our 90 Day Email Nurture System comes in. This system is built on our Permission Sandwich Formula 🥪, a simple and proven structure that makes sure every email both nurtures and converts.

What’s a Permission Sandwich?

So glad you asked! The Permission Sandwich is a powerful cycle of six email types that keeps your audience engaged, builds trust, and leads them naturally to buy from you. Here’s the breakdown:

1. Permission Email – Connect as a friend, not a coach. Give your audience permission to embrace where they are—messiness and all.
2. Clout Email – Show your authority and build credibility. Share testimonials, podcast appearances, or a story that highlights your expertise.
3. Training Email – Teach something valuable and give a quick win that shows you’re here to help.
4. Recommend Email – Suggest a product, resource, or service that will genuinely help them solve a problem.
5. Ask Email – Engage with your audience by asking questions, seeking feedback, or encouraging replies.
6. Feedback Loop Email – Start a conversation. Share something personal and invite them to respond with their thoughts.

Once you’ve cycled through these emails, you can wrap up the month with a short flash sale or special offer, keeping the conversation going in a way that feels natural and compelling.

How the 6 Pillars of Conversion Can Transform Your Email Marketing Campaign

The Permission Sandwich is more than just a sequence of emails. It’s a journey that creates trust and authority, setting the stage for conversions. It nurtures your audience and keeps them engaged so they’re ready to take action when you make an offer.

Let’s break down each type in the Permission Sandwich strategy so you can elevate your email game.

1. The Magic of Permission Emails: Build Trust Without the Hard Sell

A Permission Email is about showing up as a friend, not a fixer. Avoid going straight into “coach mode,” and instead, relate to your audience’s everyday struggles. For example, give them permission to embrace the chaos, prioritize family over perfection, or take a guilt-free day off. When your audience feels seen and accepted, they’re more likely to trust you, and that connection makes it easier for them to buy from you down the road.

2. Building Clout: Let Others Sing Your Praises

In the Clout Email, it’s time to share your expertise, but through the lens of others’ experiences. If someone’s praised your product, service, or advice, use this email to feature it. This form of social proof goes a long way in building authority without feeling like you’re tooting your own horn.

3. Training Emails: Filling Gaps & Providing Hacks

Training emails give your audience something useful while reinforcing your position as the go-to expert in your niche. Decide whether you’ll focus on filling a knowledge gap or sharing a quick, actionable hack. For instance, if you’re in wellness, explain how a simple mindset shift can improve their habits, then offer a quick tip they can implement today.

4. Recommend Emails: Sharing Resources You Love

The Recommend Email isn’t about selling your product—it’s about sharing resources you genuinely believe will benefit your audience. This could be a book, an app, or a fellow business owner’s offer. When your audience sees you as a resourceful friend, they’re more likely to stick around and value what you have to say.

5. Ask Emails: Driving Action with a Purpose

After building up trust, now’s the time to ask for something concrete. This could be booking a call, signing up for a workshop, or simply replying to the email. Since you’ve warmed up your audience with value and connection, they’re more likely to say yes to your ask.

6. Feedback Loop Emails: Market Research & Connection

Finally, we have the Feedback Loop Email, an often-underutilized tool that invites direct engagement. Think of this email as mini market research. Ask a question or prompt them to reply with their thoughts on a particular topic. It boosts deliverability, provides insights into your audience, and lets them feel heard.

Putting It All Together: The 90-Day Nurture Cycle

The Permission Sandwich strategy is designed to be a repeatable cycle. Once you’ve gone through a full sequence, start again. Each cycle builds on the last, and as you refine your approach, the system becomes even more effective.

Many businesses find that a 90-day cycle works well, allowing them to nurture, connect, and convert consistently throughout the year. It’s a scalable framework that keeps your brand top of mind and ensures your audience feels supported every step of the way.

Key Takeaways to Elevate Your Email Strategy

1. Authenticity Over Automation: Use your emails to foster real connections. Your audience responds better to relatable messaging than constant sales pitches.
2. Balance Giving and Asking: Give value consistently, but don’t shy away from making offers. The more balanced your approach, the stronger your conversions.
3. Embrace the Feedback Loop: Ask for your audience’s input to keep your content relevant and let them feel seen.
4. Stay Consistent: The 90-day cycle keeps your brand in the spotlight and your audience engaged, so they’re always ready to take action when you make an offer.

Create Your Email Marketing Campaign With BossMom+

Ready to make your email marketing effortless and effective? With our 90 Day Email Nurture System, you’ll have a ready-to-go framework to keep your business growing and nurturing your audience, no matter how busy life gets. And to make creating those emails easier, faster, and better, the Nurture to Convert Messaging Course is here to guide you through crafting high-impact messages that truly resonate.

Together, these tools are designed to help you connect with your audience on a deeper level, build trust, and drive conversions—all without feeling like you have to do it all. Let’s set you up for success with emails that engage, nurture, and convert consistently. Join us and get started on your journey toward powerful, time-saving email marketing today!