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A Smaller Niche Doesn’t Mean A Smaller Impact: How Narrowing Her Scope Helped Deb Blum Add Bigger Value

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As entrepreneurs, and especially as women, most of us have a deep desire to ‘save the world’ and be of value to others, and that’s beautiful, but it can make niching down incredibly difficult. 

The problem is, narrowing down the scope of what we do is the key to running a successful business that doesn’t consume every waking moment of our days, so we have to resist the urge to be everything to everyone. 

However, that can be easier said than done. How can we possibly go deep on just a few things, and where do we begin to define what those few activities are?

In this episode, Founder of Age Awesomely, Deb Blum and I discuss how pinpointing her niche actually allowed her to provide more value to others. 

“The information world is saturated, and that doesn’t mean you can’t stand out, but it does mean you won’t stand out if you don’t choose to build businesses around a specific problem people have.”

-Dana Malstaff

Three Things You’ll Learn in This Episode

  • How to get clarity in our businesses
    How can we get so clear on who we are and what we offer, that it’s easy for us to communicate that to the world? 
  • Why having a massive scope sets us up for poor results
    We tend to think serving a small niche means smaller results, but could the opposite be true? 
  • How to avoid building a business that depends on our constant involvement
    Does having a niched-down business mean we have to be present in it at all times?

Guest Bio- 

Deb Blum (rhymes with plum) is the Founder of Age Awesomely and the creator of the Whole Soul Way and Self-Love Basecamp. She helps daughters of parents with dementia deepen their relationship even when it seems impossible. She also empowers these women to free themselves from societal and cultural expectations so they can live true to themselves and with good health and happiness, ya know, awesomely. Deb is one of those people who really loves to go deep and think about things like disease, death and loss and the existential meaning of life. So, as these daughters face the loss of their parents, Deb is passionate about supporting them to face their own mortality so they can live their lives fully and without regret.

To find out more and to connect with Deb, go to her:  Age Awesomely Website | Age Awesomely FacebookDeb Blum FacebookLinkedInInspire 4 Life YoutubeDeb Blum YoutubeInstagram

And to get a copy of Deb’s concise, actionable and FREE guide that helps daughters of parents with dementia to know EXACTLY what to do and what not to do to create a calmer and more harmonious relationship, without having to do hours of research on the internet, CLICK HERE.

This Show was Made Possible By: 


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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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