The Best Ideas Come From Boredom w/Daniel Harmon
How can we create great content that not only sells a product, but makes a massive impact on our audiences?
When we think of memorable marketing, most of us are likely to feel overwhelmed. How do we even begin to craft something that people resonate with, for years to come?
Most of the time, the best ideas come from the moments we separate ourselves from daily tasks and allow our minds to wander.
In this episode, Co-Founder and Chief Creative Officer of Harmon Brothers, Daniel Harmon joins me to discuss how memorable marketing campaigns come to life.
There is so much value in boredom. Some of the best ideas come from white space. -Daniel Harmon
3 Things We Learned From This Episode
- Become the customer
To market a product the right way, we need to use it ourselves to see what sets it apart. We have to become genuinely passionate about it. Remember, nothing sells better than the truth.
The best ideas tend to come to us when we’re relaxed. Do enough work beforehand so that when we’re in a state of relaxation, our brains can fill in the blanks.
- Go out and experience culture
When we’re passionate about what we do, it’s easy to slip into a cycle of only consuming information related to our businesses. Go out and see what the audience is doing; otherwise, we risk repeating what everyone in our space is already doing.
Daniel Harmon is the Co-Founder and Chief Creative Officer of Harmon Brothers, the advertising agency behind the most viral ads in internet history. Under Daniel’s creative direction, the agency’s groundbreaking ads have collectively driven more than 1.5 billion views and over $400 million in sales. Daniel was actively involved in revolutionizing the way products are marketed, having helped write and creatively direct a campaign for Poo~Pourri- and today, he is also the host and creative teacher at Harmon Brothers University, a new school for creators seeking to learn the Harmon Brothers method.
To find out more about Daniel and Harmon Brothers, head to:
Books mentioned on this episode:
Essentialism: The Disciplined Pursuit of Less by Greg McKeown https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382
To join the 5-Day Authority Building Challenge Click Here.
WHAT IF YOU HAD A PROVEN FRAMEWORK TO BRING YOUR BUSINESS TO CONSISTENT 2K-3K MONTHS?
Welcome to the Nurture To Convert Society, the preferred membership for driven mom entrepreneurs who want a predictable way to scale your business to those consistent four figure months.
Get ready to simplify the ENTIRE process of how you engage and create content for social media. Position yourself as a leader and authority in your space. Make unique content, create A-HA moments for your audience in such a natural way you will connect and convert in no time. It’s literally the same strategy how the Boss Mom Brand was built. And now it will be yours!