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The Permission Sandwich Formula: How to Write Emails That Actually Get You Sales

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As busy moms with businesses, we want to make sales without working all the time, but how do we do it? Through evergreen emails that nurture and do the selling for us.

There’s a nuance and an art to getting people to buy. We have to nurture our audience, create a sense of belonging and clout so when they are asked to buy from us, they trust us, care about us, and believe that they belong in our space. 

Through a templated system, and series of emails, this process can be easy. 

What is the permission sandwich formula, how will it help us get sales, create loyalty, retention, and referrals? In this episode, I talk about how to write emails that convert.

“The only way you’re going to differentiate yourself is not by what problem you solve, and it’s not by what you do. It’s by the opinions you hold and the way to create belonging for the people that are right for you.”

-Dana Malstaff

Three Things You’ll Learn in This Episode

  • How to get sales consistently without selling all the time
    We don’t have to work and sell all the time to grow our businesses. How can we leverage evergreen content so it becomes our very own sales rep?
  • How buying decisions happen
    What are the 6 emails in the permission sandwich formula and how do they lead to buying decisions?
  • The power of permission sandwiches
    Why do permission sandwich emails build loyalty and trust, and create a powerful sense of belonging that gets better results, lowers refund rates, and generates better referrals?


This Show was Made Possible By: 


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Get ready to simplify the ENTIRE process of how you engage and create content for social media. Position yourself as a leader and authority in your space. Make unique content, create A-HA moments for your audience in such a natural way you will connect and convert in no time. It’s literally the same strategy that we used to build the Boss Mom Brand and we are seeing women everywhere starting to get the freedom they deserve…both time and financial freedom.


And if you always feel like there isn’t enough time and you can’t handle one more thing. Then you need to get our free training on “Exactly how to structure your time so you can consistently grow your business in less than 15 hours a week”

It will give you permission to stop doing a few things and give you the exact weekly schedule to grow your business in less time. And I’m a mom of two so I know how precious time is, and how unpredictable life can be.

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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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