The Permission Sandwich Formula: How to Write Emails That Actually Get You Sales
As busy moms with businesses, we want to make sales without working all the time, but how do we do it? Through evergreen emails that nurture and do the selling for us.
There’s a nuance and an art to getting people to buy. We have to nurture our audience, create a sense of belonging and clout so when they are asked to buy from us, they trust us, care about us, and believe that they belong in our space.
Through a templated system, and series of emails, this process can be easy.
What is the permission sandwich formula, how will it help us get sales, create loyalty, retention, and referrals? In this episode, I talk about how to write emails that convert.
“The only way you’re going to differentiate yourself is not by what problem you solve, and it’s not by what you do. It’s by the opinions you hold and the way to create belonging for the people that are right for you.”
-Dana Malstaff
Three Things You’ll Learn in This Episode
- How to get sales consistently without selling all the time
We don’t have to work and sell all the time to grow our businesses. How can we leverage evergreen content so it becomes our very own sales rep? - How buying decisions happen
What are the 6 emails in the permission sandwich formula and how do they lead to buying decisions? - The power of permission sandwiches
Why do permission sandwich emails build loyalty and trust, and create a powerful sense of belonging that gets better results, lowers refund rates, and generates better referrals?
This Show was Made Possible By:
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Get ready to simplify the ENTIRE process of how you engage and create content for social media. Position yourself as a leader and authority in your space. Make unique content, create A-HA moments for your audience in such a natural way you will connect and convert in no time. It’s literally the same strategy that we used to build the Boss Mom Brand and we are seeing women everywhere starting to get the freedom they deserve…both time and financial freedom.
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