Sales & Marekting
Marketing used to be all about newspaper ads and radio spots, now it’s all about digital platforms, social media and AI. If you’re trying to grow your business, navigating these changes can be tricky, especially if you’ve been in the marketing game for a long time. Because of how rapidly marketing is evolving, staying on […]
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Many people think that online courses and social media are the best ways to grow your business, but smaller, close-knit groups can be even better. Building strong, personal connections is really important in today’s business world. For moms, this is very helpful. Moms can make strong connections and grow their businesses by joining smaller, personal […]
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You know that feeling when you meet someone and you instantly ‘get’ each other. Well, you NEED these ‘get each other’ relationships if you want to succeed in motherhood and business. Seriously, this is not a NICE TO HAVE…this is a MUST HAVE! Social media is great, but nothing can move you forward like networking. […]
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When the pressure to close deals overshadows the desire to connect with others, sales can feel uncomfortable. The traditional, salesy approach creates a sense of inauthenticity that affects how we sell and leaves people feeling skeptical. Authenticity is about being genuine, transparent, and focusing on building relationships rather than just closing deals. We need to […]
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The digital marketplace is vast. For many, the challenge lies in figuring out how to leverage the power of platforms like Amazon effectively. Making money online is not always as straightforward as it seems. It requires a strategic approach, and in a market saturated with options, it’s easy to feel overwhelmed and uncertain about where […]
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A great personality quiz makes your audience feel seen and understood, and that doesn’t happen by chance. Quizzes are more than a set of random questions, they are an artform with many moving parts. Get it right and you’ll easily attract the right people, serve your clients, deepen your relationships and sell more. Get it […]
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A few years ago, the answer to growing a business was adding a bunch of value and doing all the teaching and training yourself. Today, if we want our audience to hang around, fall in love with us, share us, have loyalty and buy from us, we have to build communities. How do we make […]
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When it comes to social media, a lot of the things we’re told to do to get followers, likes and shares don’t work anymore. Motivational posts, teaching posts, value-add posts and promo posts – none of these are leading to growth, and it makes us hate social media. So what is working? What will get […]
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There are thousands of tools and platforms that can boost our businesses and grow our professional presence online. Pinterest is no different and when we really know how to tap into it, it can help our business to expand. How does Pinterest work for the B2B space? What are some of the things we need […]
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Many women in the B2C space are finding themselves in the business friendzone. We help other people with their lives, relationships, health and more, and become so familiar, we get treated as a friend rather than a mentor. Why is being in the friendzone in the marketing industry a huge problem? And how do we […]
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