Podcast
It’s hard not to get caught up in who is engaging in your community and of those that opt into your list and buy your programs who is really engaging and getting value. We spend a lot of time focusing on the wrong people and on the wrong content because we don’t understand the pie […]
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Building a business online from scratch is hard, but Paige managed to build a huge following on Facebook in just 6 months. How can you apply her content strategy to your business? Should you build a website or rely 100% on social media? Should moms wait until their babies get older before starting their […]
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When you get into business, you’re often told that you need to know your ideal client avatar. However, when you focus on one specific group, there’s so much you miss. Why is it so important to have a scale of your ideal clients? How can knowing your scale help you craft your marketing? On this […]
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Climbing the ladder as a woman with children isn’t easy, especially when we want to be present as our children grow up. How can women advance in their careers and become leaders without sacrificing their family life? What are the unique skills that women can bring to the table? Are women in charge supposed […]
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One of the questions I’m often asked is how I was able to create the Boss Mom Movement in such a short time and with such powerful results. Why are movements more powerful, exciting and relatable than a business that just sells products? What are the building blocks of a strong movement? How do […]
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Entrepreneurs are so easily caught up in “shiny object syndrome” and move to the next thing before giving the last thing a real chance. How long should you stay horizontal on one strategy, system, or tactic? Does work-life balance exist? How do you get over the shyness of being on camera? On this episode, […]
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Episode 319: Nurture Your Business: How to Leverage Holidays and Special Dates to Grow Your Business
We often don’t leverage holidays and special days enough–but we should! Why are holidays such a great way to get your audience excited about your products? How are the special moments in our lives also opportunities for us? On this episode, I talk about the power of infusing special days and holidays into your […]
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The rules of traditional direct response marketing require us to push on our prospects’ biggest fears and negative emotions. How is this messaging confusing to the consumer? How can we tap into the right kind of emotions? Why is it so valuable to know what’s keeping your ideal client up at night? On this […]
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It’s common right now for people to publish social media content that isn’t really achieving anything for their brand. Why is it so important for us to publish with engagement and our core offering in mind? How do we adjust our strategies so that the social media algorithms benefit us? On this episode I […]
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Building a business from scratch is hard enough, but what happens when the absolute unexpected happens? How do you deal with the things you can’t control? And most importantly, how do you build a business that can continue making profit when you can’t be there? In this episode, Lacy Gadegaard shares her amazing story on […]
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