Content Strategy
There are certain types of stories that have been told for thousands of years but never get old because we relate with them so well. How can the discovery of archetypes by Jung help you create content that always resonates with your audience? What are the 7 archetypes? In this episode, I discuss why […]
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It’s hard not to get caught up in who is engaging in your community and of those that opt into your list and buy your programs who is really engaging and getting value. We spend a lot of time focusing on the wrong people and on the wrong content because we don’t understand the pie […]
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The rules of traditional direct response marketing require us to push on our prospects’ biggest fears and negative emotions. How is this messaging confusing to the consumer? How can we tap into the right kind of emotions? Why is it so valuable to know what’s keeping your ideal client up at night? On this […]
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Our use of content shouldn’t be about publishing just for the sake of publishing– it should always be strategic. Why is it so important to leverage your content to increase your authority? What are the aspects of authority that you have to earn with your audience? How does it benefit your business as a […]
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A lot of entrepreneurs feel lost in the forest of the online world of opt-ins, freebies, and content upgrades. Why is it so important to put your opt-in in the context of your larger business strategy? How do you make sure the opt-in actually converts? On this episode, I talk in-depth about 5 tactics that […]
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One of the ways we can help our businesses grow is being visible. Getting featured in an article or on podcast is one of the best ways to do that. What are the things you need to do? How does collaboration help you get featured more? How do you come up with your movement […]
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As we continue the conversation about tweaking and refining to grow our businesses, we wanted to dive into an exploration of how to assess and improve the way we are engaging with our communities. In this episode NJ and I are sharing some of the journey and process behind how we’ve grown the Boss Moms […]
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Do you ever struggle with knowing what exactly should come next in your business? Do you find yourself getting easily distracted with shiny object syndrome and losing focus? So often as entrepreneurs we waste our time on things that don’t ultimately move our businesses forward, and keep us stuck in places of indecision. In this […]
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If there is one thing we love here at Boss Mom HQ (besides sales funnels) it is automation. One of our new favorite automation tools is Tailwind for Instagram. There are affiliate links in this post. There are a million and one different reasons to have a presence on Instagram and a million and one […]
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We all know that working smarter is the name of the game, especially when it comes to scheduling social media and getting our content out there. Here at Boss Mom HQ, one of our favorite tools is Tailwind, an app that allows you to schedule Pins to Pinterest as well as content to your Instagram […]
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