Content Strategy
When you’re running an online business and you don’t address legal matters, it can come back to bite you. Why should we get the legality components straightened out right at the beginning when the business is small? How do contracts protect us from scope creep, disputes, and different expectations with the people we’re working […]
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The start of the new year gives boss moms the opportunity to refocus their business models— but what exactly does that mean? How can we begin to focus on our businesses in a world saturated with courses and advice coming from everyone with a social media following? In the first podcast of 2019, I narrow […]
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As human beings, we all want validation. For entrepreneurs, no validation is as great as knowing there’s a demand for the problem we solve. Why is it so important to be clear on what we want to be known for? How can we drill down to that problem and turn it into something we can […]
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In a world that’s become so hyper-virtual, people still want a face-to-face, in-real-life experience that inspires them and gives them memorable moments. How did Michael Stelzner lean into this and build social media’s most well-known conference? Why is it so important to focus on doing less things, excellently, over more things done moderately? How do […]
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If the goal of an online business is to make money while we sleep, online courses are one of the most powerful ways to do this. What are the clues that tell us we have something we can build a profitable course on? How do courses help us free up time to be more creative, […]
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Many of us spend a lot of time in social media, but we don’t actually know what we’re getting from it. As a result, the content we put out ends up achieving very little or nothing. What are two of the biggest mistakes people make with their content calendars? How can our content calendars actually […]
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When dealing with prospects, it can be tough to know when our advice should be paid for and how much we should give away so people fall in love with us and want more from us. How can we find the right balance between coaching and selling so we’re giving value but not giving […]
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Getting speaking engagements is a big deal for entrepreneurs because it does amazing things for our reach. How does speaking solve many issues in the space of lead generation and marketing? What does it take for us to build a system that leads us to the stage and also allows us to scale past it? […]
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Appearing on podcasts is a great way to establish ourselves as experts and land more clients by reaching people in need of our help. How can we find a niche that’s right for us? What kind of podcasts should we pitch? What should a pitch look like? In this episode, Matt Johnson shares how to […]
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Podcasting can be an effective way to build an audience and spend time with our loved ones. How can it help us build relationships with the people we would like to work with? How can we establish ourselves as experts in our niche by associating ourselves with other experts? How do we share information that […]
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