Content Strategy

Episode 318: How to Go From Fear-Based Marketing to Putting Love at the Core of Our Messaging w/Michele PW

  The rules of traditional direct response marketing require us to push on our prospects’ biggest fears and negative emotions. How is this messaging confusing to the consumer? How can we tap into the right kind of emotions? Why is it so valuable to know what’s keeping your ideal client up at night? On this…

Read More

Episode 303: Nurture Your Business: How to Build Authority Through Content

  Our use of content shouldn’t be about publishing just for the sake of publishing– it should always be strategic. Why is it so important to leverage your content to increase your authority? What are the aspects of authority that you have to earn with your audience? How does it benefit your business as a…

Read More

Episode 301: Nurture Your Business: Creating Opt-Ins that Convert

A lot of entrepreneurs feel lost in the forest of the online world of opt-ins, freebies, and content upgrades. Why is it so important to put your opt-in in the context of your larger business strategy? How do you make sure the opt-in actually converts? On this episode, I talk in-depth about 5 tactics that…

Read More

Episode 299: Nurture Your Business: 5 Steps to Getting Featured More

  One of the ways we can help our businesses grow is being visible. Getting featured in an article or on podcast is one of the best ways to do that. What are the things you need to do? How does collaboration help you get featured more? How do you come up with your movement…

Read More

Episode 284: Redefining How You Engage with Your Community

As we continue the conversation about tweaking and refining to grow our businesses, we wanted to dive into an exploration of how to assess and improve the way we are engaging with our communities. In this episode NJ and I are sharing some of the journey and process behind how we’ve grown the Boss Moms…

Read More

Episode 269: 5 Ways to Know What You Should Work on Next

Do you ever struggle with knowing what exactly should come next in your business? Do you find yourself getting easily distracted with shiny object syndrome and losing focus? So often as entrepreneurs we waste our time on things that don’t ultimately move our businesses forward, and keep us stuck in places of indecision. In this…

Read More

How to Use Tailwind to Automate Your Instagram Feed

If there is one thing we love here at  Boss Mom HQ (besides sales funnels) it is automation. One of our new favorite automation tools is Tailwind for Instagram. There are affiliate links in this post.  There are a million and one different reasons to have a presence on Instagram and a million and one…

Read More

How To Use Tailwind To Automate Your Pinterest Planning

We all know that working smarter is the name of the game, especially when it comes to scheduling social media and getting our content out there. Here at Boss Mom HQ, one of our favorite tools is Tailwind, an app that allows you to schedule Pins to Pinterest as well as content to your Instagram…

Read More

Episode 263: Approach Your Content Strategy Like This

Sometimes thinking about how to map out a content strategy might feel a little scary and overwhelming – I get it! But it’s really not as complex as you might think.   In this episode I’m sharing some juicy insight that will help you find focus and clarity, create less, and generate more business through the…

Read More

Episode 236: Are Facebook Groups Dead?

In case you haven’t noticed, several big, successful online entrepreneurs have been shutting down their big, successful Facebook groups left and right lately. (Don’t worry, the Boss Moms Facebook group isn’t going anywhere!) But it begs the question….could Facebook groups be dead?? In this episode I’m sharing why I think Facebook groups are totally still alive…

Read More