Content Strategy

Episode 369: Creating Online Courses that Sell, Add Value & Make Us Money While We Sleep! w/ Amy Porterfield

If the goal of an online business is to make money while we sleep, online courses are one of the most powerful ways to do this. What are the clues that tell us we have something we can build a profitable course on? How do courses help us free up time to be more creative,…

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Episode 368: Nurture Your Business: Is Your Content Calendar Actually Hurting Your Business?

Many of us spend a lot of time in social media, but we don’t actually know what we’re getting from it. As a result, the content we put out ends up achieving very little or nothing. What are two of the biggest mistakes people make with their content calendars? How can our content calendars actually…

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Episode 366: Nurture Your Business: When to Coach & When to Sell on a Call

  When dealing with prospects, it can be tough to know when our advice should be paid for and how much we should give away so people fall in love with us and want more from us. How can we find the right balance between coaching and selling so we’re giving value but not giving…

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Episode 18: How to Sell Successfully from the Stage & Win Our Ideal Clients w/Pete Vargas

Getting speaking engagements is a big deal for entrepreneurs because it does amazing things for our reach. How does speaking solve many issues in the space of lead generation and marketing? What does it take for us to build a system that leads us to the stage and also allows us to scale past it?…

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Episode 341: Nurture Your Business: The 7 Story Types that Will Improve Your Social Media Content

  There are certain types of stories that have been told for thousands of years but never get old because we relate with them so well. How can the discovery of archetypes by Jung help you create content that always resonates with your audience? What are the 7 archetypes? In this episode, I discuss why…

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Episode 303: Nurture Your Business: How to Build Authority Through Content

  Our use of content shouldn’t be about publishing just for the sake of publishing– it should always be strategic. Why is it so important to leverage your content to increase your authority? What are the aspects of authority that you have to earn with your audience? How does it benefit your business as a…

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Episode 301: Nurture Your Business: Creating Opt-Ins that Convert

A lot of entrepreneurs feel lost in the forest of the online world of opt-ins, freebies, and content upgrades. Why is it so important to put your opt-in in the context of your larger business strategy? How do you make sure the opt-in actually converts? On this episode, I talk in-depth about 5 tactics that…

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Episode 263: Approach Your Content Strategy Like This

Sometimes thinking about how to map out a content strategy might feel a little scary and overwhelming – I get it! But it’s really not as complex as you might think.   In this episode I’m sharing some juicy insight that will help you find focus and clarity, create less, and generate more business through the…

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Episode 153: Nurture Your Business: What are your funnel feeders? – with Dana

This is a Nurture Your Business segment with Dana. Dana asks an important business building question of what is feeding your funnel – the answer is inside this episode and it will change how you think of an optin. Listen to the podcast:  Subscribe to the podcast in iTunes:  In this episode you’ll hear: What is…

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Episode 96: Nurture Your Business: How I Plan & Write Content For My Email List with Dana [Podcast]

This is a Nurture Your Business segment with Dana. Dana gives an overview of how she writes amazing emails to her community that foster engagement. This podcast is sponsored by Ontraport. If you sign up through Dana’s affiliate link, you will get a free hour long training as well as any video training available. Listen…

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