Boss Dad

Episode 25: Book Writing & How to Extract the Story We Really Want to Tell w/Azul Terronez

  The process of creating and writing a book is a bit like giving birth— there’s a lot we go through to get to that raw, honest truth. What are some of the hurdles that get in the way of creation? What is the first step we need to take to start writing that book?…

Read More

Episode 24: How to Apply Storytelling to Our Business w/Jeff Bartsch

  Entrepreneurs can learn a lot from stories and storytelling. Is there a way for us to apply storytelling to our businesses? How do we find our story to tell? On this episode, I talk with television editor and online video content expert, Jeff Bartsch, about how to tell stories and leverage them to make…

Read More

Episode 23: How to Be Authentic in Your Marketing, Lead by Giving Value & Create a Legacy w/Bob Heilig

Many entrepreneurs design their business from the position of scarcity, and it’s evident in the way they promote themselves and their products. How do we shift our business strategy from wanting to win to wanting to help other people? When we have a product to sell, why is it so important to avoid being too…

Read More

Episode 22: How to Flip From Trading Time for Money to Implementing a Leveraged Model w/Troy Dean

Selling digital products gives creative freelancers the chance to leverage themselves, gain some freedom, and escape the time-for-money trap. How do we find our niche and connect to our ideal clients? How can we use social media platforms as focus groups? What does it take for us to give more value to the world? On…

Read More

Episode 21: The Power of Failing Forward When You’re Growing & Scaling a Business w/Todd Palmer

  Many of us spend so much time running away from failure or refusing to accept it because we think it’s a weakness. The truth is: failure is an important part of reaching success. What are some of the lessons we learn from our failures? How do we overcome the imposter syndrome that gets in…

Read More

Episode 20: How Podcast Interviews Help Us Gain Visibility, Refine Our Message & Get In Front of More People w/Tom Schwab

  As business owners, the most work we do is cutting through the noise so that our audience can find us. Why is podcast one of the best ways to go from unknown to trusted expert? What are the things that determine whether a podcast marketing strategy can actually succeed and have predictable results? Why…

Read More

Episode 19: The Power of Experiences in Marketing w/Michael Stelzner

In a world that’s become so hyper-virtual, people still want a face-to-face, in-real-life experience that inspires them and gives them memorable moments. How did Michael Stelzner lean into this and build social media’s most well-known conference? Why is it so important to focus on doing less things, excellently, over more things done moderately? How do…

Read More

Episode 18: How to Sell Successfully from the Stage & Win Our Ideal Clients w/Pete Vargas

Getting speaking engagements is a big deal for entrepreneurs because it does amazing things for our reach. How does speaking solve many issues in the space of lead generation and marketing? What does it take for us to build a system that leads us to the stage and also allows us to scale past it?…

Read More

Episode 17: Crucible’s Gift: The Power of Embracing Adversity w/Dr. James Kelley

It can be easy to stress over the hard moments we’ve had in our lives, but there’s so much value in what we get out of them. Why is it important that we don’t immediately try to reframe the adversity we face? How does embracing the adversity in our lives actually change us for the…

Read More

Episode 16: How Virtual Personal Training Can Help Us Reach Our Goals w/Jeff McMahon

For busy working parents, going to the gym isn’t exactly the easiest thing to fit into our schedules. However, we can still get in a workout without leaving the house. Why is virtual training such a great new way for entrepreneurs to stay fit, and why is it something very few people know about? How…

Read More