Building and growing an engaging community organically is one of the most important parts of running a business today. What are the two key things we need in order to start creating a community? What does it take for the sense of community to take place in the virtual space? On this episode, you’ll learn about the engaged community framework, and how to implement it in your business. 

In today’s business world, community has to be part of our brand. It’s so important to not just sell things but to connect people. -Dana Malstaff 

3 Things We Learned From This Episode

• You need to stop putting pressure on yourself to have all the answers; your community has all the answers and they are yearning to contribute, so let them. 
• A post is just a gateway so that real conversations can happen. Getting people to answer “yes” or “no” is just the first level of engagement. After that, we can allow for deeper connections to happen by having conversations. 
• One of the key parts of building a community is creating a feeling of belonging, so that  people can feel accepted, heard and understood.

Listen to the Mark Shaefer episode of the Boss Dad podcast here!