If you’re wondering how to craft a brand message that truly connects with your audience, you’re in the right place. In this post, we’re diving into brand messaging examples that show you how to inspire people, grow your business, and stand out from the crowd. Because let’s face it, in today’s busy online world, having clear and intentional messaging is the only way to make sure people remember who you are and what you stand for.
Let’s chat about the different types of brand messaging you need, how to make them work together, and why your message can make or break your business. Grab a coffee (or tea, or wine!) and let’s get started!
So, why is messaging such a big deal? Because the message you send out will determine who you attract and who you repel. And yes, you want to repel the people who aren’t a good fit! Think about it: if you’re trying to speak to everyone, you end up speaking to no one. Your messaging needs to be intentional because it shapes how people perceive your brand.
If you want to attract stay-at-home moms who are looking for ways to make money from home, your messaging needs to be relatable and down-to-earth. You wouldn’t use technical jargon, right? Instead, you’d use language that feels conversational and shares stories that reflect their daily challenges.
On the flip side, if you’re targeting businesses for social media marketing services, your messaging should be more professional, showcasing your expertise with case studies and clear examples of how you can help them.
Bottom line: The message you send determines the people you attract. So, let’s be intentional about the way we talk about our business and what we stand for.
Here’s where things get fun! There are three key types of messaging you need in your business to create a cohesive brand:
Each one serves a different purpose, but they all work together to create a strong, recognizable brand. Let’s break these down with some brand messaging examples so you can see how they work in real life.
Your brand messaging is the core of everything you do. It’s how you express your beliefs, opinions, and what your brand stands for. To stand out and create a connection with your audience, focus on these three categories:
What do you believe in? These are the core beliefs that drive your brand, and they don’t always have to be deep or serious. They can be fun and quirky too!
For example:
Your beliefs are the heart of your brand. They help your audience get to know you, like you, and ultimately trust you. Sharing these beliefs makes people feel connected to you on a personal level.
Your opinions can be divided into three categories: industry, life, and tactical. Let’s look at some brand messaging examples for each.
Sharing your opinions allows your audience to relate to you and helps build trust. When people resonate with your opinions, they’re more likely to become loyal to your brand.
Your manifesto is your call to arms—it’s the big statement about what you stand for and how you want the world to be. It goes beyond your business and speaks to your core values. Here are a few examples to get you started:
Your manifesto helps you create a belief system that your audience can rally behind. It’s not just about business; it’s about building a community of people who share your vision.
This is just the tip of the iceberg for your brand messaging. To map it all out get our Nurture To Convert Messaging Course.
Once you have your brand messaging nailed down, it’s time to bring it to life on social media. But here’s the thing—social media isn’t just about posting random content. You need a strategy that helps you connect with your audience in a meaningful way.
Here’s a pro tip: Use social media for market research. Ask your audience questions, get feedback, and let them help you refine your messaging. This creates engagement and helps you understand their pain points and desires.
For example, if you’re trying to figure out what kind of content resonates most with your audience, ask them! “What’s the biggest challenge you’re facing in your business right now?” This will give you insight into what your audience needs and help you craft messaging that speaks directly to them.
Things to start doing on social media:
Email is one of the most powerful tools you have for building relationships with your audience. But you can’t just throw together random emails and hope for the best. You need a consistent message that makes people want to open your emails and take action.
One of my favorite ways to do this is with the Permission Sandwich Formula. Here’s how it works:
This formula works for social media, emails, videos—basically anywhere you’re engaging with your audience. It builds trust, positions you as an authority, and helps you drive more sales without feeling pushy.
When your messaging isn’t dialed in, your business feels harder. But when you take the time to get it right, everything flows more smoothly. You attract the right people, create better connections, and ultimately grow your business with less effort.
Messaging is the key to making your audience feel seen, heard, and understood. So, take the time to craft messages that speak directly to your ideal clients. Trust me, it will make all the difference in your business!
