Boss Mom of the Week: Mary Czarnecki
Mary Czarnecki is an Online Marketing and Branding Strategist with more than 15 years’ experience in marketing, brand strategy and business development. After working with market leaders and household name brands for over a decade, her business is now focused on helping entrepreneurs build a strategic online presence to engage their ideal audience, grow their brands and generate profits. She consults on brand positioning, insights development, sales funnel strategy and social media marketing. Head Marketing Maven by day, Chief Monster Hunter by night, she is growing her business and family in the heart of Oregon’s Willamette Valley wine country. affiliate links present in this post
Tell us a little bit about your family and your Boss Mom journey.
Having kids rocked my world WAY more than I thought they would. A fairly common thing – I know – but after being a very independent and successful woman all my life, having kids turned all that on it’s head! I knew I needed to stop the monthly travel that my corporate job required so I could actually be there for my 2 boys and so the Online Entrepreneurship option seemed like the best fit. I decided that leaving my 15 year corporate marketing career and “giving it a go” as an entrepreneur was the best way for me to find personal and professional fulfillment. After “trying on” several business ideas and business models, a year into my entrepreneurial experience I’m now finding a balance now between pursuing my own Marketing Coaching & Consulting Business, providing marketing support for our two family-owned restaurants (my husband is 4th generation Chef and restaurateur), and managing our Amazon FBA e-commerce store. Our boys are 2 and 4 and require a LOT of energy – so there’s no “working and watching”. If I’m with them – I’m with them. If I’m working – they have to have another care taker with them. I feel blessed that I’m able to raise my family and build a business here in the heart of Oregon’s Willamette Valley Wine Country – but the adventure is just beginning!
What are some of your favorite go to meals when time is tight and dinner MUST get on the table?
I’m a HUGE fan of the “dinner in a bag” method with frozen meat, veggies, sauce and starch all assembled and ready to dump, heat and serve! 10 minutes in the skillet and BAM! Happy Boys. When the week is nuts, it’s a store-bought version, but I also like to do a few “batch nights” the week’s I’m on top of my game and make up a whole series of them to keep in the freezer. My alternate go-to is the grocery store roast chicken and steamed veggies – this has been a great one for me as I’m trying to make better choices for what I’m eating.
Where do you go for inspiration?
I find great inspiration from the coaching groups, Facebook groups and masterminds I take part in… So many of these woman are doing amazing things while overcoming their own personal challenge! I have to be careful to say on the “inspiration” side of the line and not fall into “envy”, but I think it’s an on-going practice for many of us!
What are you currently reading or listening to (podcasts, books, blogs etc)?
Honestly, I had been listening to mostly business/entrepreneurship podcasts (Amy Porterfield, Dana’s Boss Mom, Pat Flynn) but I’ve felt the need to also balance these with content that supports my mindset and confidence building. I’ve been listening to Traci & Kayla and also reading Get Rich Lucky Bitch by Denise Duffield-Thomas.
What is one piece of business advice that you’d give to a mom just starting out?
It’s ok to try something and have it not work out. Promises break and it’s ok – the world will not end. Try something – find your clarity and focus – work it with passion – but be ok if it’s not meant to be. You WILL find a plan that works if you stay open!
What are some of your favorite quotes or words to live by?
“You go through big chunks of time where you’re just thinking, ‘This is impossible—oh, this is impossible.’ And then you just keep going and keep going, and you sort of do the impossible.” – Tina Fey
In one word, sum up your life as a Boss Mom. Evolving
What are three core values of your business and how do those values relate to your motherhood?
Pursue Growth and Learning / Be Passionate and Determined / Serve with Creativity and Integrity.
As they relate to Motherhood, I think they all apply! I’m ALWAYS learning how to be a better mom… I was never the one with the “ticking clock” or oogling everyone’s babies. My son’s diaper was the first I ever changed! Being a mom is a daily challenge and I’m constantly growing and learning. Because of this… I also have to be passionate and determined in the role of Mom. On the hardest days, I just have to focus on my love for my family and my boys (even if they’re using me as a human napkin) and be determined that the swirl of self-doubt, self-pity or resentment doesn’t overtake my mindset. And as for serving with creativity and integrity – being creative is a mom-must in my book – along with flexibility and being able to “roll with the punches”, whether they’re actually physical or mental! I also want to demonstrate and model a strong sense of integrity for my boys so they can find their own callings in alignment with their true passions and talents.
Mary is sharing her “Simple Social Media Guide for Small Business” This is her quick-start, simple daily strategy for the Mom Boss that doesn’t have time to waste. It provides an actionable, step-by-step daily checklist and tips for getting the MOST out of the time you do spend on social media and content creation. More Impact – Less Time, So You Can Get Back to Your Regularly-Scheduled Life! Offer available here: