Screenshot 2023-12-11 at 11.03.47 PM

I Shut Down My 75k Facebook Group: What I’m Doing Instead


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Since 2015, we have built our Facebook group into a thriving 75k member community. This year, I decided to shut it down.

Walking away from something that’s “doing well” is scary, but if it’s not lighting us up, it’s the right thing to do.
The Facebook group was working – even growing, but the truth is: I had started to resent it. I didn’t fall out of love with building community. I fell out of love with doing it on someone else’s terms.

So, the BossMom+ app was born! We aren’t just building a village, we’re building a city where moms can grow their businesses without social media.

When did I know it was time to walk away from Facebook? Why did I choose to build something totally different? In this episode, I share why we left our Facebook group and what we’re doing instead. 

We need to feel empowered to make changes and not worry about what people think, because there’s no way to make everyone happy. -Dana Malstaff

Things You’ll Learn in This Episode

  • Community without social media
    Building community is what I love and what I’m known for. Why did I decide to shut down a Facebook group that was doing well?
  • You can’t make everyone happy
    Not everyone will like the changes we make to our businesses. How do we handle the resistance and pushback? How will the right people react? 
  • Go all in on what lights you up
    How did going to the movies turn into the defining moment that made me decide to close down the Boss Mom Facebook group?
Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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