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Boss Mom of the Week: Kaitlyn Pierce

Kaitlyn Pierce is our boss mom of the week!
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My love for the internet and social media started well before Facebook came to rule the world. As a teenager I spent a lot of time (more than I care to admit!) building websites and running blogs, back in the days of LiveJournal and Angelfire websites. From there my love of social networking grew and I evolved and adapted to all of the social platforms as they came about. I knew early on that these services would be huge for businesses and I landed my first gig as a Social Media Manager in 2010 with a branding and design agency.

Kaitlyn-Pierce-Pierce-SocialSince then I have shared my knowledge of social media and content marketing with many small business owners as well as worked for some larger brands such as What To Expect When You’re Expecting.

When I am not working on my next big idea I can be found at home with my family. I have an amazing husband and two sweet girls, a three year old and an eight month old. I am a photography is a passion I enjoy as a hobby, and as a profession. I love to work in my garden. I am a newbie at gardening and have only been practicing for a couple of years now.

Creativity runs through my veins, which is why you will find me constantly working on projects and brainstorming new ideas (often for businesses I don’t even have!). Although I am not yet proficient, I am kind of obsessed with watercolors and hand lettering.

Tell us a little bit about your family and your Boss Mom journey.
My husband and I met in 2007, we will be married 5 years on October 1 and we both decided shortly after we got married that we wanted a family. Our first came along in February 2013, Sylvia Chanel. At the time I was working for a branding and design firm as the social media manager for our clients and their businesses. After having Sylvia, I decided to work part time from home. It was while I was on maternity leave that I ended up finding an opportunity to work as the Social Media Manager for What To Expect When You’re Expecting jumped at that opportunity. That position allowed me to work from home the majority of the time, which was super important to me being a new mom.

In addition to social media management, for many years I have run a photography business on the side. Until recently, I was never able to quite figure out what I loved to photograph or what my niche would be so this discovery has been very exciting!

The company I was working with went through a few rounds of lay-offs and I was laid off about a year later. After being laid off, I decided I needed to make the switch to owning my own business, something I had always wanted to do. I have been a blogger, a photographer and social media strategist for quite a while doing freelance work along the way so I secretly (or not so secretly!) have been building up the courage to create my own business.

This past December we welcomed our second baby girl, Delilah Noelle, and while I was on maternity leave I began working and building a plan to be home with my babies and doing what I love, which is social media management. In April of this year I started working on my branding and my services. I started with those elements because I knew those would be hugely important to making this work. I built my own website and launched Pierce Social on July 13, 2016.

I have been doing social media strategy and management for so long, but this past month I have been my own building new relationships and getting to know the people that are now my clients. The experience has been surreal. It makes me so excited to take on new clients and watch them succeed!

What are some of your favorite go to meals when time is tight and dinner MUST get on the table?
I just started using an awesome meal planning service by Eating Clean Cooking Dirty, and I spend time Sundays preparing everything for the whole week. The preparation pays off because each day I just throw dinner in the oven and I have an awesome dinner!

We will do burgers or bean burgers on the grill outside (in the summer) for a quick meal if I haven’t been able to do my preparations. My oldest thinks it’s such a treat, it’s super fast and easy and Sylvia will usually convince us to do s’mores over the fire before her bath. Our other favorite option is homemade mac & cheese! I will usually make a salad to go with everything because it’s an easy and quick way to get some veggies in our diet!

Sylvia and Delilah - Kaitlyn Pierce

Where do you go for inspiration?
I find so much inspiration in Facebook groups I am in, like the Boss Mom community. I am inspired by the people I have met along side my business journey, hard working moms who make it look easy. I also find inspiration when I look at myself and my family. I have worked hard for all that I have accomplished. My years of experience have paid off, as I have no formal college degree. When I look at my little girls, I am motivated to show them just how much they can accomplish through hard work and determination.

What are you currently reading or listening to (podcasts, books, blogs etc)?
I am really late to the podcast game. I just started to work on collecting a short list of podcasts I want to listen to. Besides children’s books from the library, I have been reading Holl & Lane Magazine and blog, and I just started the latest Harry Potter story, The Cursed Child. I recently finished a book by Aliza Licht, called Leave Your Mark: Land Your Dream Job. It was a fantastic read and I recommend it if you are looking for something new to read.

What is one piece of business advice that you’d give to a mom just starting out?
Just know that you will feel guilty. The time spent growing your business and spent away from your family is hard. Just remember the end goal is to provide for your family and make yourself happy at the same time which will allow you to have more time with them. I would also say it’s important to learn when to step away and just be a mom and a wife. You will need those days of just family time more than you realize.

What are some of your favorite quotes or words to live by?
One quote that has always stuck with me is “Live as if you were to die tomorrow, learn as if you were to live forever” by Ghandi. It pretty much says it all. Live for the moment and never stop learning. Try to better understand yourself, your family, and the people and world around you.

In one word, sum up your life as a Boss Mom.

What are three core values of your business and how do those values relate to your motherhood?
I think being a mother has made me even better at my job. Some of the core values that relate to both my business and being a mother are patience, leadership, and nurturing.

Patience allows you to be able to step back, and think about why your child or your client may not be understanding what you are trying to teach them. Finding a new way to teach the topic and explain it another way takes time, but is rewarding. The tone of your voice and the calmness in your energy is also a key to helping someone learn.

Leadership is a big part of what parenting is all about. Your kids look to you to set boundaries, be good examples, offer guidance, and show them how to live life to the fullest. Clients are no different, they come to you for exactly the same reasons!

One of my favorite parts about motherhood is being able to nurture my children, provide comfort, a safe place to be themselves, and being a big part of their growth and development. I really enjoy the nurturing aspect in working with my clients as well. I love to nurture them and their businesses. It’s so rewarding to watch them succeed beyond our social media work together.

Connect with Kaitlyn Pierce and Pierce Social! And give her a shout if you need social media management or strategy! Also, in her Facebook group she’s got free styled stock photography available to her members!

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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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