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How I built Boss Mom and the lessons I learned along the way

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Building Boss Mom over the last 6 years has been an adventure, to say the least. I created a video a little while back that shared how I built Boss Mom and the lessons I learned along the way in hopes that it helps you see that anything is possible and to help you reach your goals faster than I did.

I walk you through the different decisions and phases of building the community and business and what worked and what didn’t. I want you to come away from this episode feeling empowered to build a life and business that aligns with you and your dreams.

Successful entrepreneurs don’t worry about the 80% that doesn’t work, they leverage and scale the 20% that does work. -Dana Malstaff 


4 Things We Learned From This Episode


  1. When you give people permission to be who they are and create a feeling of belonging for them, you build trust. 
  2. The only difference between you and the people who seem to have it figured out is that they keep going and never give up, even when things don’t go according to plan. 
  3. You have what it takes to create a business that you care about, a well- run space where you can nurture people and create a community and sense of belonging. 
  4. When we create a system and everyone who comes into our world takes the same journey, that creates consistency. Once we have consistency, we can scale, track results, and see what’s working.

This Show was Made Possible By: 


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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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