Welcome, future



are you ready to...

Simplify your business. Maximize your revenue.
Spend your time on things that matter most.

If you are ready to build consistent revenue and set yourself up to predictably scale your business without sacrificing your family time, the Boss Mom Academy may be exactly what you need.

You are a driven Boss Mom who knows exactly what she wants out of her business (and life), but you haven’t quite found the secret sauce to get yourself there. You started this journey for flexibility and freedom, but in reality, you are sacrificing more time, more money and more energy in pursuit of your dream.

Let me guess...

  • The great ideas are always flowing in your big beautiful brain, but you aren’t quite sure what to tackle first.
  • You feel chained to your business more than ever and worry that you will miss out on those priceless moments with your kids
  • You have had some success, but not enough to really give you the freedom you want and desire
  • You know what freedom looks like, but you aren’t sure how to get there
  • You have maxed out your time with 1:1 clients and still not hitting your revenue goals

Bottom line…?

You love your kids, you love your business, and you want to make sure you are supported by other like-minded entrepreneurs who understand that running a business as a Boss Mom looks a little different - logistically and emotionally.

We know that it is not always easy to raise your business and your babies. But being a Boss Mom isn't about trying to find the *balance* of #AllTheThings!

It's about integrating all of the wonderful and beautiful things that make up our sometimes chaotic lives
It’s about simplifying our business model to create high-level success and impact
It’s about creating systems that allow you to work smarter - not harder
It’s about confidently saying “no” to the things that keep us from being truly impactful
And it’s about raising our little humans while pursuing our big dreams


The Boss Mom Academy is a 6-month group coaching program designed to help you reach your business goals with a proven strategy designed to navigate your entrepreneurial journey alongside motherhood.


Stop complicating your business and focus on the 20% of your business that generates revenue so you aren’t spending another minute spinning your wheels and questioning every decision


Discover business and marketing  strategies that will allow you to sell your products and services in your sleep


Learn how to leverage your online platforms and presence to build authority and position yourself as an industry leader


Gain clarity about who you are, what you offer and how you bring value to your audience.


Discover new ways to expand your revenue streams so you are able to scale and reach


Get support from other like-minded Boss Moms from various industries who understand what it's like to be a parent and build a business at the same time

And most importantly, build a business that is not dependent on you so you can have the flexibility and control over where you spend your time - whether that is getting your hands in a new social media strategy, diving into the latest industry trends, enjoying that well-deserved spa day, or snuggling with your littles while watching Disney movies!

Wouldn’t it be dreamy if:

You could wake up each morning with clarity and focus, and know exactly what you need to accomplish each day to grow your revenue and impact

You could confidently make decisions that will move your business forward

You had the confidence to say NO to opportunities that don’t serve you or your business

You could create a profitable business that didn’t rely solely on you, your time and your energy

"The Boss Mom Academy was exactly what my business needed. I received brilliant business strategy and insight from Dana along with networking and accountability from the other ladies in the program. Plus she helped me launch my first online course which has grown into a membership site that has allowed me to scale my business and make money while I sleep!"

Kathleen Kobel, Amazon Expert

"Joining the Boss Mom Academy has been a business and life-changing decision. Within the first 2 months of joining, I gained the confidence, knowledge, relationships, and skills, that enabled me to repay the cost of the program in full. Through Dana’s masterful, direct yet encouraging, coaching style, I have learned how to develop and execute my business strategy, while implementing practical daily tactics to help grow my business."

Liz Thompson, House Style Editing

Zac: “My wife joined the Academy and I bet her that if she met my income in 6 months, that I’d start calling Benjamin’s Dana’s. Let’s just say we’re bringing in plenty of Dana’s now."

Lilah: “She doesn’t just coach, she connects you to incredible people, and consistently shifts to the needs of her students.”

Did we mention that Zac got to quit his job and is pursuing his own career as an online entrepreneur?

Lilah & Zach Higgins, Higgins Creative


But I get it, lady. After the constant ebb and flow of running a business, you feel a bit vulnerable so you need someone you can trust and who understands you!

  • I know how it feels to know you are a smart, capable woman who feels stuck
  • I know how it feels to realize you need help and guidance
  • And I know how important it is to make sure you work with someone who not only has the knowledge, but also resonates with your personality, your lifestyle, and the way you think!

I have seen and experienced the ups, downs, and sideways turns of running a business, so let my experience be your fast-track ticket to reach your goals a heck of a lot faster than I did (and I think I did it pretty fast!)

As moms, we should run and grow our businesses in a way that ensures our business supports us and doesn’t take away from what’s truly important.

With my series of tried, tested and proven business systems and strategies, you will receive everything you need to start making big (and strategic) moves in your business.

And in addition to experiencing the journey first hand...

  • I also have a degree in broadcast journalism and extensive sales training
  • I made my first $ with online courses and now have over 30,000 students on various platforms
  • I have corporate experience in building a stronger company culture, so I took that knowledge and created the Boss Moms Facebook group that has grown to 40k+ organically!
  • I have been running the Boss Mom Podcast for over 4 years (400+ episodes)
  • I have written three books that all hit #1 in their category
  • I have executed 3 highly successful Boss Mom Retreats (100+ attendees) and over a dozen extremely profitable one-day, and virtual workshops
  • I have helped hundreds of women structure their businesses and generate more revenue without sacrificing the moments in life that truly matter!
  • I have helped dozens of Boss Moms uplevel their business throughout nearly four years of running the Boss Mom Academy.


What's included


Each week we will break down any barriers you are facing to move your business forward in our group coaching calls. These calls are primarily to hold you accountable, give you validation and make sure you are given the decision support needed to keep progressing each week.

BMA Weekly Huddles take place at 11am pst / 2pm est every Wednesday


You are going to fall in love with the other ladies in the Boss Mom Academy and since we have new members join each month you will want to be able to connect with other members, get accountability, share your wins & challenges, ask for feedback, and more. 

​​​​​​​To help us get off Facebook and stay focused we have a dedicated BMA Slack channel.


I am a true believer that a group program is one of the most powerful ways to grow your business, but I also think that we need some extra love and dedicated one-on-one time. That's why you get 3 (50 min) Planning Calls throughout the program. At the beginning, we will set a strategy so you can maximize the benefits of the weekly group huddles, and then we will follow up with two progress calls to keep tweak, refine, and stay accountable.

3 Planning calls (50 min)


Creating content that generates big results can be one of the hardest aspects of online business. It's not just about following a template (which we have) it's also about making sure that what you create will resonate with your audience and support them throughout their customer journey.  Our content reviews are for you to get support and feedback so you keep converting more each time around.

We help you tweak and refine sales pages, emails, packages, proposals, ads, and more.


The Boss Mom Vault is where you can find all of our templates, processes, sales funnels, and sales training. There are over 50 different courses and trainings to help you learn new skills, create high-level content, and nurture your prospects. This means that you don't have to wait for the weekly calls to get value or search the internet for answers. You have a crazy amount of resources to help you move your business forward without slowing down!

You receive access to the Vault for 6 months.

We help you tweak and refine sales pages, emails, packages, proposals, ads, and more.


We love to meet online and video chat, but meeting and connecting in person is also really important. You get a free ticket to the Academy Mastermind that takes place during your 6-month membership. We meet for two days of both intense and relaxing masterminding with other academy members. 

Our Masterminds takes place in May and November of each year.

  • 1 Schedule your Boss Mom Academy Fitting Call! We walk through the struggles of your business and what you want to accomplish and then decide if the Academy is the right place for you.
  • 2 If it's a good fit and you are ready to invest in yourself and in the Academy, you immediately get welcomed and given a link to schedule our first planning call so we can jump right in!
  • 3 You get a beautiful Boss Mom box full of goodies at your front door to welcome you, an intro to our Slack channel, and begin to attend our weekly calls!

    Basically, we get to work right away so we can start making alterations and additions in your business to get it rockin ASAP!
  • 4 Get super focused on exactly what you are offering, creating, marketing, and doing in your business to grow. No more wasting time in analysis paralysis.
  • 5 Connect with the other members, build strong connections and start helping each other with referrals, feedback, and support.
  • 6 Attend one of our in-person masterminds and start making huge strides.
  • 7 Create and refine your systems, build your authority, create consistent revenue, and create a program that you prepare to launch into the world (or relaunch).
  • 8 Look back and realize how far you have come and just how amazing you really are.

Book Your Fitting Call

The 30-minute fitting call is a safe place where you can share your dreams and your challenges so that we can figure out the one thing you need to do now to move your business forward.

We can’t wait to talk to you!

© 2018 BOSS MOM. All Rights Reserved.

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