Planning a Launch That Puts Your Course on the Map w/Bevin Farrand
We’re guaranteed to hit a ceiling at some point if we’re just trading hours for dollars. We have to stop limiting ourselves to just one income stream, especially if that stream depends on our constant attention.
Online courses are a key way for entrepreneurs to make money with relatively little input, because once they’re created we can continue to sell them for years to come. That being said, for the best results we have to think about our marketing strategies.
How can we promote our courses effectively, so we can make money from the same content over and over again? Is there a way to make our launches more seamless?
In this episode, CEO of Collaborate.Work, Bevin Farrand shares the secrets to a successful course launch.
Have an overarching plan. It’s easier to shift things around when you know what you’re going to do. -Bevin Farrand
3 Things We Learned From This Episode
- The importance of knowing what we’re working towards
When creating a product, it’s vital to have an overarching goal in mind. Be conscious of what’s being created and what we can expect to see as a result.
- How to stop leaving money on the table
Every piece of communication we share about our products brings in revenue, so by forgetting to send even one email, we’re losing money. To combat this, plan communication strategies in advance. Planning doesn’t mean we’ll never miss anything, but it does make it less likely.
- How to build a buzz around our courses
To generate attention for our launches, the content we share in the build-up needs to tell a story. Seeding the product hooks our audience so by the time we launch, we’ve already got willing customers.
Bevin Farrand is the CEO and Head Cat Herder of Collaborate.Work, which works with small business owners, entrepreneurs, and mid-size corporations to get their ideas out the door and into the world. As the former Brand Director of Boom! by Cindy Joseph and Smart Marketer, she’s led dozens of product launches and promotions generating 20MM+ annually. She’s also developed online courses and summits, as well as executed launches, for I Will Teach You to Be Rich, Evolving Wisdom, and several entrepreneurs. She is passionate about supporting her clients to create businesses that enrich their lives. Her favorite and most demanding “clients” are her three-year-old daughter and one-year-old son.
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