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Best business growth strategy for 2024

Business Growth Strategy - Networking
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If you’ve been trying to grow your business and struggling to see the growth you want, odds are you know the feeling of the relentless pressure of social media marketing. It often feels like being on a never-ending treadmill, constantly posting content and hoping for engagement that rarely matches the effort. The burnout is real…


We all know this grind too well – and it can feel especially difficult for boss moms. The constant need to create and share often keeps us feeling like we can never turn off… the work is never done. And when you’re juggling running a business with being a mom (which also is work that’s never done) it can be downright defeating. 

It’s clear that many are stuck in this exhausting cycle, searching for a better way to achieve meaningful growth in their businesses.

Networking is a more boss mom friendly approach, allowing us to grow through authentic connections that provide a more tangible ROI on a quicker timeline than constantly churning out content and shouting into the social media void in the hopes of being heard amidst all the other noise.

Here are 5 reasons why your business needs networking more than constant social media marketing.


Reason #1: You’ll Get More Done


It’s easy to get distracted by everything life throws at us, isn’t it? But it doesn’t have to derail you, not with networking. When you focus on building relationships instead of just creating content, you’ll find that your efforts yield more significant results. Prioritizing your connections allows you more free time to work on what truly matters.

For example, instead of spending hours crafting the perfect Instagram post, only to feel discouraged when you get little more than a few likes, you can spend that time building friendships and getting to know people (and allowing them to get to know you) in more intentionally created communities.


Reason #2: You’ll Maximize Your ROI on Your Visibility Efforts


With social media algorithms changing all the time, it can be confusing to reach your goals. Networking gives you a roadmap for connecting with the right people and creating a more stable foundation for what you actually want for your business… growth and revenue (rather than likes and followers). 

This is one area where quality truly trumps quantity. When you master the art of networking, you’ll reach more people, build stronger relationships, and create more opportunities and sales. Regardless of algorithm changes, you can make an impact.

Everybody thinks that going viral is what will grow your business, but the fact is, sales happen one person at a time. Relationships and nurturing is what actually grows your business.


Reason #3: You’ll Gain Confidence


Being on social media and creating a bunch of content that nobody watches is a great way to kill your confidence. Go have individual conversations that turn into sales, collaborations, friends, and features and start to see your confidence rise.

Do you suffer from impostor syndrome? You’re not alone – everyone on the planet does at times, so don’t feel bad about it. Instead, take action! The fastest way to overcome this is to let go of perfectionism and create genuine connections. When you gain a deeper understanding of building relationships, you’ll feel more confident about your expertise, and that confidence increases client confidence in you.

Struggling to gain traction with social media content can start to make us think there’s something wrong with us, rather than recognizing that trying to be seen in a place where everyone is also trying to be seen is just an exhausting (and rarely effective) strategy. 


Reason #4: You’ll Save Time


As a boss mom, your time is incredibly valuable and often stretched to the limit. Between managing your business and taking care of your family, the endless hours spent on social media can be a significant drain. Crafting posts, engaging with followers, and staying on top of trends can easily consume your day, leaving you overwhelmed and exhausted.

Networking offers a more efficient way to grow your business. When you invest your time in building genuine connections, you maximize your efforts and save precious hours. Instead of spending countless hours trying to keep up with social media algorithms, you can focus on meaningful interactions that drive real results.

Networking got me on Pat Flynn’s show which brought over 6 figures in sales.

Networking got me on Jenna Kutcher’s show which brought over 6 figures in sales.

Networking got me on Amy Porterfield’s show which brought over 6 figures in sales.

That’s over a quarter of a million dollars in sales.

Some took longer than others, but the truth is, I’ve never had a social post do that for me.


Reason #5: You’ll Make Friends With People That Really “Get” You


We often find that while our family and friends support us, they may not fully grasp the unique challenges and triumphs that come with running a business. They may understand and appreciate various aspects of who we are, but they might not completely “get” the business side of us. This can sometimes leave us feeling isolated or misunderstood, especially when we’re facing the highs and lows of entrepreneurship.

That’s where the Circle of Understanding comes in. By networking, you connect with like-minded entrepreneurs who are walking a similar path. These are the people who understand the late nights, the hustle, and the exhilaration of launching something new. They “get” the entrepreneurial side of you because they live it too.

Building these friendships through networking means finding peers who can offer advice, share experiences, and cheer you on, because they know exactly what you’re going through. This sense of camaraderie can be incredibly uplifting and empowering. It transforms your journey from a solitary pursuit into a shared adventure.

And you never know when that friend is going to have a connection that will explode your business.


Is networking a replacement for social media marketing?


Not necessarily. But it can be. Some of us really LOVE sharing our voice every day, being social, engaging and creating on social media, and even consuming great content on social media. I’m not telling you you shouldn’t do that if you truly enjoy it. 


But if the social media part of growing a business feels like nothing more than a necessary evil, I want to give you permission to try another way. A way that is more in alignment with how you want to live. I believe networking is the alternative that makes the most sense for boss moms who want a little more spaciousness in the way they spend their days.


What’s your favorite way to network and connect with like-minded entrepreneurs? Share your experiences and tips in the comments below – I’d love to hear what works best for you!

Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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