What the Heck Does Being 'Authentic' Actually Mean?

What the Heck Does Being ‘Authentic’ Actually Mean?

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Everyone’s always talking about authenticity, and how we need to be more authentic in our lives and businesses. But what does that really mean? Authenticity is key, but we actually need to know what it looks like to make sure it shines through.

Can we be strategic about authenticity? Are there steps that we can take that may help our authenticity and integrity shine through?

In this episode, I talk all about what being authentic actually means, how to use it to grow our businesses and why we need to be conscious of the things we care about.

Authenticity is what people see.

-Dana Malstaff

3 Things You’ll Learn in This Episode

Authenticity and transparency
People tend to confuse authenticity with transparency. What is the difference between the two?
How do we show authenticity?
What does authenticity actually look like in action?
Understanding how humans work
How do we gain better insight into how humans work?

This Show was Made Possible By:

If your business is all about helping people improve their lives (not their business) then the Nurture to Convert Accelerator is for you. Odds are you’ve been running your business, creating content, doing all the things, but you’re not seeing growth. That’s because you most likely have a messaging problem and the Nurture to Convert Accelerator can help.

Check us out and schedule a call to find out if it’s the right fit for you | www.nurturetoconvert.com

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves