Author name: Dana Malstaff

When it comes to building great brands, the words we use matter. Good copy shouldn’t just inform people, it should ooze personality and speak directly to our audience.  Whether you write your own copy or hire someone, there are ways we can set ourselves apart with the words people see on our websites and social […]

As parents, our kids are our priority. We want to raise them well and help them grow to be the best version of themselves. We want our kids to grow up to be confident and resilient. How do we create common language between us and our kids so that we can have meaningful conversations that

As Boss Moms, we go through many challenges that lead to us forgetting to take care of ourselves. The truth is, we’re the best version of ourselves and moms and business owners when we dedicate some time to focusing on ourselves. Why is the self-care component so important, and how does it tie in with

Marketing and sales is all about making choices. People either excel or fail because of the choices they make, so we have to be sure we make the right ones. When it comes to marketing, are women generally better at certain aspects of it? Is there a feminine advantage? Can people actually shift our perspective

Everyone’s always talking about authenticity, and how we need to be more authentic in our lives and businesses. But what does that really mean? Authenticity is key, but we actually need to know what it looks like to make sure it shines through.  Can we be strategic about authenticity? Are there steps that we can

As moms, partners, daughters, sisters, friends and business owners, we only have so much time and energy. Boundaries are how we protect all those valuable resources, and make sure we’re not spread too thin.  It’s not just about time and people. It’s also about the words we use and the cultural messages we let into

When it comes to social media, a lot of the things we’re told to do to get followers, likes and shares don’t work anymore. Motivational posts, teaching posts, value-add posts and promo posts – none of these are leading to growth, and it makes us hate social media. So what is working? What will get

Impulse spending is so normalized and integrated into our culture, we do it without thinking. It’s really easy to be persuaded by discounts, flashy ads, and social media trends, but impulse buying can impact our relationships, mindset, and finances. How do we live a contented life without being swayed by external factors? How can we

Sometimes life throws curve balls that we simply can’t avoid and we have to accept, be it a business downfall or health diagnosis. It’s normal to have feelings of dread when it happens, but we have to remember that we still have a future. There is value in improving perspective and being in charge of

There are thousands of tools and platforms that can boost our businesses and grow our professional presence online. Pinterest is no different and when we really know how to tap into it, it can help our business to expand. How does Pinterest work for the B2B space? What are some of the things we need