Nurture your audience AND make more sales with your

90 Day Email Nurture System™️

Send consistent emails to your list (finally!) that make your people feel understood by you, and excited to buy from you.

Without practicing the "churn and burn" strategy - you know, the one where you only send emails that feel salesy and erode your authority, instead of build it.

That means:

Higher open rates

More impact

& More sales

And since it's all set up on autopilot, more time for you to focus on growing your email list!

Grab the 90 day email nurture system course right now for 68% off

You get lifetime access to the entire Toolkit today for just

$297 $97

What's Included?

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The permission sandwich formula the proprietary Nurture To Convert™️ way to nurture and sell without feeling salesy

Brainstorm guide for each of the 6 email types so writing your emails is quick and easy

Trello board to guide you through the entire process so the ideas in your big beautiful brain stay organized

Email order and timing guide so you know exactly what to send, and when

Give a hack or fill a gap video training so you can nurture your audience without giving everything away for free

Conversion tracking checklist with recommendations on open and click rates because we know that you can't scale what you can't measure. We show you what to measure so that you can leverage what's working and fix what's not

BONUS: email template to welcome people from a group or opt-in

Nurture system timeline checklist so you can get your 90 Day Email Nurture System up and running asap

1 email template for each of the 6 email types no wasting time wondering what to write

Criteria checklist for each email type you can apply to any email

Flash Sale Page templates so your emails lead to a high converting sales page

Video Sales Letter training to increase your sales

Behind the scenes of how we set up our email system watch how we've built ours to work for us and generate hundreds of thousands of dollars

BONUS: email template to
re-engage an old list so you can maximize on what you have right now

Answers Before You Ask

How many emails are in the 90 day nurture?

Each month includes 10 nurture emails and 3 sales emails. In the 90 Day Nurture Email System we walk you through exactly what emails to write and when to structure them.

The great part is that once you write them, you are done! All you need to do is watch them nurture and sell to your audience. And adjust them as needed based on the conversion tracking we give you.

We have had students complete all 90 days, but most have them all done and set up with 2-4 weeks.

Am I emailing my list every day?

No!
We have staggered your emails to be sent out at a healthy pace over the course of one month and finish with a flash sale.
Our proprietary process seamlessly offers validation, training and then the chance to purchase if they'd like more of that from you.

Does this work if my target audience are non-business owners? (ie. BtoC)

Yes, and our perfect clients are not in the business of "business". The 90 Day Email Nurture System is perfect for people in industries and niches such as relationship coaches, dieticians, lifestyle influencers, parenting experts, or personal development coaches.
This system isn't just about selling, it's about nurturing and building a relationship and making sales because of that.

What if I am not a fan of writing emails

We get it, it takes a special kind of person to LOVE writing emails. But it's got to be done, and is the most effective way to generate consistent revenue in your business. The 90 Day Email Nurture System makes it not only simple to do, but effective (and therefore even a little bit fun).

Do I have to write all the emails at once?

Nope, in the process checklist we actually recommend you set up your system one month at a time and walk you through exactly how to do that in a timely, yet not rushed manner. Trust us when we say we understand the need to pace yourself as an online entrepreneur. We have it all laid out so you can truly set it up, and then let it work for you, without burning yourself out - or worse, continuing to avoid your email list.

Will people get annoyed if I write them more than once a week?

No! When you write your emails the way we teach you, your people will LOVE opening, reading and taking action on your emails. Writing a weekly newsletter may feel like its popular and what everyone wants, but when you implement the 90 day nurture system you will get replies from your emails like 'this is exactly what I needed to hear', or 'I am so thankful for you', or 'it's like you're in my head', or 'I have been wanting to buy you (blank) and now is the time'.

Most people who email every day are only using conversion copy and sales emails, which burns out your list fast. Those people want you to buy or get off their list. That is NOT what the 90 day nurture system is all about. Our system is about building relationships that lead to conversions, but also lead to changing lives, building friendships, gaining loyalty, and getting your list to engage and share.
Sounds pretty great, right?

Will I need to write emails each week?

No! Isn't that part of why you're here? You want to consistently send emails... but not needing to consistently WRITE emails.
You write your 90 days and once it's in place you can focus your attention to getting people on your email list.
You will truly set your email system up one time, and then let it work for you, tweak and adjust as needed. It is going to free up so much time for you to focus on actually growing your list, instead of trying to figure out how to engage with your list and get them to buy (because you are paying for your email provider whether you send emails or not, and whether they buy or not!).
Let's make it so you are sending emails that make them want to buy!

Meet Your Nurture Guide...

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Hey awesome lady!

I launched the Boss Mom brand in 2015 with my first book Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro.

I had been in business as a consultant for 2 years and until Boss Mom was born I always had to work to get clients. I didn't have any real authority so I had to work extra hard.

Once Boss Mom was born I realized that authority, loyalty, and sales isn't just about being good at what you do...it's about so much more.

Everything I have learned and implemented here at Boss Mom, and for my clients over the last 6 years, I I distilled down into the Nurture to Convert System and the permission sandwiches we use in emails is also the same system we use for social content as well so everything in your business aligns and is easy to implement. I get messages all the time that the permission sandwiches work which lights up my heart.

Dana Malstaff, CEO, Boss Mom LLC

I have accomplished a lot over the last 6 years and I could tell you a ton of cools things I have done, places I have spoke, money I have made...but that's not what's most important.

What's most important is the picture you see to the left. This is me being 'me' and the systems I create (including this email nurture system) allow you to be you in your own emails AND nurture and convert at the same time.

I hope you decide to grab the 90 day email nurture system so you can nurture and convert your email list because people out there need what you do.

hugs & high fives,
Dana

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