As a mom in business, you may wonder, “do I really need social media strategies to help my business grow?”. After all, you’re already busy enough making your 8th snack for the day and serving your clients without having to worry about posting on Facebook or Instagram!
The short answer is that a social media strategy can help grow your business when done the right way, but you need to be strategic about how you use your time, and that includes your social media presence.
In this blog post, we’ll explore some social media tactics that will help you get the most out of your social media marketing.
IMPORTANCE OF SOCIAL MEDIA STRATEGIES IN MARKETING
Social media has become an increasingly important part of marketing for businesses of all sizes. For small businesses, social media levels the playing field by providing a cost-effective way to reach many potential customers. In fact, small businesses can often achieve greater success on social media than their larger counterparts, because of their ability to connect with customers on a more personal level.
By creating engaging content and building relationships with customers, small businesses can create a loyal following and generate word-of-mouth marketing that can be just as effective as a large-scale advertising campaign. Social media provides an invaluable tool for small businesses looking to compete in today’s marketplace.
Here are just a few ways that social media can help your small business:
1. It helps you connect with your target audience.
One of the best things about social media is that it allows you to find, connect and create community with your target audience in a way that was never possible. Business is about people and without people, you can’t have a successful business. Social media helps with getting to know who your people are on a personal level, learning what their interests and needs are, and building relationships that will last long after they’ve made a purchase from you.
2. It helps you build authority and credibility.
You can build authority on and off social media,
but what’s unique only to social media is that while you can interact with your customers and provide valuable information, you’re building trust and credibility with them. They’ll see that you’re an expert in your field, and they’ll be more likely to do business with you.
3. It helps you stay on top of mind.
It’s no secret that people are bombarded with marketing messages daily. But when you use social media to keep in touch with your customers, you’ll stay top-of-mind so that when they’re ready to make a purchase, they’ll think of you first.
4. It gives you insights into your customers’ needs and wants.
Social media is a great way to get feedback from your customers about what they need and want from your business. Use this valuable information to improve your messaging, products, or services, and you’ll see an increase in new clients and sales.
WHICH SOCIAL MEDIA PLATFORM IS BEST FOR BUSINESS?
There are dozens of social media platforms out there, and it’s impossible to be active on all of them. The good news is, you don’t have to be on every single platform in order to grow your business. In fact, it’s better to focus your energy on one or two platforms that will allow you to reach your target audience where they are already hanging out online. With so many options – Facebook, Twitter, Instagram, Pinterest, LinkedIn, TikTok – it’s overwhelming to decide. So how do you decide which platforms are right for YOUR business?
1. Define Your Target Audience
This is the first and most important step in choosing the right social media platform for your business. If you don’t know who your target audience is, you won’t be able to choose a platform that will allow you to reach them.
In our group coaching program
, we teach you how to discover who your ideal client is using an ideal client scale, which helps you identify what your ideal clients need and want before they meet you, when they meet you, and after you’ve helped them. This distinction is important because so often we target the wrong ideal client by trying to help everyone instead of helping the people who are ready to receive our help.
2. Research the Platforms
Once you have a clear picture of who your target audience is, you can research which social media platforms they are using. A good place to start is by looking at which platforms your competitors are using and see if their target audiences match up with yours. You can also use Google AdWords Keyword Planner
and Social Media Examiner’s Industry Report
to get an idea of which platforms are being used by businesses in your industry.
3. Decide Which Platforms to Use
Now that you know which platforms your target audience is using and which ones would be the best fit for your business, it’s time to decide. The best way to do this is by starting with one platform and seeing how it goes. Each platform has a type of content that performs better. For example, YouTube and Instagram prefer video content and LinkedIn prefers intelligent industry-based articles. Once you’ve decided which platform you feel you would enjoy being on, it’s time to try it out! Once you’ve mastered that platform and built up a following, you can then move on to adding another platform into the mix. Trying to tackle too many social media platforms at once will only lead to burnout and frustration.
There are so many social media platforms available today that it’s tough to decide which ones are right for your business. But by taking the time to define your target audience and research the different platforms, you can narrow down the field and choose the best ones for your business goals.
SHOULD YOU FOLLOW MARKETING TRENDS?
Social media moves fast. That’s why it’s difficult to keep up with the latest trends. As a business owner, you might wonder if you should follow marketing trends on social media. The answer is… maybe. It all depends on your goals and your audience. If you’re trying to reach a young, hip audience, then yes, you should probably follow trends. But if you’re targeting an older, more traditional crowd, then stick to tried-and-true methods.
The bottom line is that you need to know your audience and what they respond to. Only then can you decide whether to jump on the latest social media bandwagon. Here are a few things to think about when trying to figure out if you should follow a social media trend or not.
Pay Attention To The Counter Trend
If you notice there is a countertrend, a trend that calls out the trend, then that’s a sign that the trend is on its way out. As pointing and dancing on reels was a trend just a while back. It’s not humanly natural to dance around and point while talking about business. That’s why we are now seeing ads teaching you how to make reels without dancing and pointing. That social media counter trend is an indicator that the dancing, lip-syncing, and pointing trend is on its way out.
Does The Trend Encourage Community?
Trends that reward, encourage or promote community are trends that will stand the test of time because humans need community. Facebook is the best platform for a building community with Facebook groups, whether free or paid. If you are a Boss Mom and your expertise lends itself to the community
, starting a Facebook group to invite your community to is a smart and effective social media strategy to use.
If we look at trends, it all comes down to how humans act. “If the trend ignores how humans act, it won’t last. If the trend follows how humans act, then it will stick.” – Dana Malstaff
TikTok Is Here To Stay
I know you were hoping I was going to say that TikTok is a dying trend, but the truth is, it is powerful and is here to stay for a while. TikTok fits into what we gravitate to as humans. Our human nature wants to see inspiration, truths, snippets of celebrities’ lives, etc. in short-form videos, long-form videos, and raw videos. TikTok is a social media trend you should follow if you want your target audience hangs out there.
**Remember, your business should feel good for you. If any social media platform does not feel enjoyable to you then you have permission to not force yourself to use something just to grow your business. In another blog post, I’ll show you how to grow your business when you don’t enjoy using social media.**
Surface Level Trends Won’t last.
Follow the trends that feel right for you, not what you are being told to use, because your authenticity will always shine through as the best social media strategy. In our group coaching program
, we teach our members how to create and implement a social media strategy that feels authentic by calling out genuine emotions and unspoken truths to attract your ideal client. It’s in our human nature to want to not feel alone and to relate to others in the community. That’s why our permission sandwich formula works so well. Pointing out the funny true life moments that people can relate to is a trend that will stay. Authenticity will always be a trend to follow.
Create Content With Integrity
Lastly, create engaging content that shows your expertise, not just your dancing skills. Content over entertainment is a trend that you should follow. In our free Reels with Integrity Masterclass
, we show you the easiest way to get views, shares, likes, and engagement from the right people that will also convert to clients without feeling silly online.
Remember, the key here is community and engagement. The more engaging your content is, the more likely people are to save it and share it, which will help you reach even more people with your message.
As a Boss Mom, it’s important to know which social media platforms work best for you and how to use them strategically. By following marketing trends on social media, you can stay ahead of the curve and continue to grow your online presence. With the right tools and strategies in place, which we teach you in our Nurture to Convert Society
, social media can be an incredibly powerful tool for moms entrepreneurs.
If you want to learn more about how to get social media to work for you, when you are a genuine expert and not just an entertainer, check out the Reels with Integrity Masterclass