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Episode 019: Strategic Marketing and Thinking Outside the Box With Emily Potts [PODCAST]

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Today’s Boss Mom Podcast guest is the wonderful Emily Potts.

Emily is super-passionate about helping mompreneurs achieve small business success without sacrificing what matters most. A wife and mother herself, Emily owns three small businesses, so she knows a thing or two about juggling work and family! She believes in unconditional love, laughing really hard, making space for what’s important and spending time where it counts. Emily teaches other mompreneurs how to strategically market their businesses, charge what they’re worth and sell from a place of strength. She wants to help her mamas be truly profitable so they can feel empowered by their work and how it blesses their families.

Let’s dive right in. Affiliate links present in this post.

Listen to the podcast: 

Subscribe to the Boss Mom Podcast in iTunes. 

What you’ll hear about in this episode the Boss Mom podcast: 

  • How Emily’s surprise baby shifted her business perspective and the challenges she encountered.
  • How Emily restarted her businesses from scratch with a newborn.
  • Emily’s creative marketing plan and how gifting is involved.
  • How to set outside marketing meetings effectively.
  • How Emily discovered her niche helping momprenuers.
  • The benefit of prioritizing, outsourcing and taking time away.
  • The ONE THING you need to find when you’re looking for a VA.
  • Why Emily is taking four months away from her photography business.
  • What Emily will be doing while she’s not working on her photography business.
  • How Dana and Emily plan their days.
  • Why Emily recommends we work with blinders on.
  • How to stay relevant as your growing your business.
  • Emily’s biggest business mistake and how she learned from it.

emily potts photo

Recommended links and resources: 

Can I quote you on that? 

  • I had to learn how to juggle motherhood and business at the same time. It was challenging, beautiful, and crazy. – Emily
  • I got outside of my comfort zone, dug into my new community and created new connections. (How I restarted) – Emily
  • Step outside your box and ask for collaborations. – Emily
  • I think it is important to remember that you need to give to someone before you ask them for something in return (on marketing). – Emily
  • 90% of us are great at what we do, but not at running a business effectively. – Dana
  • Take time away. Refocus and regain your energy so you can go hard at it again. – Dana
  • If you burn out, you aren’t going to work well. Take time away. – Emily
  • Working for the “man” is not my favorite. I’d rather work for myself. – Emily
  • Build a team with people you love. – Dana
  • Your people are your biggest asset. – Emily
  • I’ve built up enough of a great client base that I am going to take four months off. I know the work will be there for me when I return. – Emily
  • When our kids are at home, there are times we can only do bite sized work. That’s okay. -Dana
  • I prioritize my work based on what is going to move the needle forward to my big goals. That work has to get done first. I’ll fit the rest of it in later. -Emily
  • Comparison crushes or creativity. – Emily
  • Our knee jerk reaction is to get defensive when we make mistakes. But I’ve learned along the way that if you own it and do what you can to make it right, it is received much better. – Emily

Connect with Dana: 

Instagram / Periscope

Connect with Emily Potts: 

Website / Periscope

Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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